Our Brand Promise and Personality

Our Brand Promise

In the King Pie Kingdom everyone is royalty. Through long term meaningful relationships with our suppliers and world class support services, it is our passion to deliver value for money meals that are Mnandi-licious.

We delight in making every customer’s day by treating them as if they all wear a crown.


Our Brand Personality

  • Young at heart
  • Approachable
  • Attractive
  • Confident
  • Switched on