King Pie story is one filled with a rich history and a passion for good food. For 33 years, we have kept our promise to deliver world-class pies to royal fans.
For more than 30 years, King Pie has been driven by a passion for crafting exceptional pies. Our journey is rooted in a rich heritage, built on quality, taste, and innovation.
From the very beginning, we made a promise—to deliver world-class pies to our loyal fans time and time again. Today, that commitment remains at the heart of everything we do.
Every bite reflects our dedication to excellence, ensuring that our royal fans enjoy nothing but the very best.
We offer something for everyone, with a wide range of delicious products to choose from. Our frozen range allows you to enjoy your favourite pies at home, whenever it suits you.
1990
The First King Pie Bakery Opens
A master baker has a dream to
serve the most delicious,freshly-baked
pies. He opens the first King Pie Bakery
in Silverton, Pretoria. This special place
becomes a locaI favourite.
1993
The King Pie Franchise Group
is born. After three successful years,
the business becomes a franchise.
The Kingdom expands into 45
territories around the country and
establishes pie-baking factories.
1997
The King Pie Group is sold to Rebserve
Holdings, a JSE-listed company .
2005
King Pie breaks a Guinness World Record
King Pie bakes the world’s longest
sausage roll - a whopping 111.11m long!
2012
King Pie is sold again
The King Pie Group is sold to
The Bidvest Group Limited.
2018
King Pie becomes an SA favourite
More than 280 King Pie franchises have
been established in South and Southern
Africa. King Pie claims its status as one
of the most celebrated local brands.
2019
Royal Rewards
King Pie launches the customer
loyalty programme, Royal Rewards.
2023
King Pie turns 30
The King Pie franchise comes of
age, the future looks bright for
the Royal Family and it’s Kingdom.
2024
King Pie Strengthens Value & Convenience
King Pie doubles down on accessibility
and everyday value, expanding forecourt
formats, growing delivery through
on-demand platforms, and reinforcing
its footprint of over 300 stores across
Southern Africa.
2025/2026
Innovation and Menu Evolution
New product innovation takes centre stage,
with “Secret Menu” launches, new meal deals
and promotional platforms designed to keep
the brand relevant to a new generation
of customers.
To be Africa’s most-loved and trusted meal of choice.
